ACADEMIC PATHWAYS
Shaping the Designers of Tomorrow
Graphic Design Technology brings together visual communication, studio practice and contemporary creative methods. The department’s academic pathways help students develop thoughtful responses to changing cultural, technological and professional contexts.
Academic Pathways
The department’s programme structure spans foundational commercial-art study, undergraduate pathways and advanced study in graphic design and printing.
HND Commercial Art (Graphic Design Option)
A foundation for visual communication through studio practice, craft, image-making and the principles that support clear, purposeful design.
LEARNING THEMES
- Typography and layout
- Illustration and visual composition
- Print and production awareness
B.Tech Graphic Design Pathways
Undergraduate pathways bring together multimedia and photography, advertising and packaging, animation and illustration, and prepress and printing technology.
LEARNING THEMES
- Brand systems and visual identity
- Digital image, motion and media
- Packaging and production workflows
M.Tech Graphic Design & Printing
Advanced study in graphic design and printing provides a setting for research-informed inquiry, creative practice and more complex design challenges.
LEARNING THEMES
- Design research and critical inquiry
- Advanced creative practice
- Print, systems and professional methods
Core Specialisations
Multimedia & Photography
Image led storytelling, visual media and the considered use of photography in communication.
Advertising & Packaging
Ideas for brands, products and public facing messages that work across physical and digital touchpoints.
Animation & Illustration
Drawing, narrative, sequence and motion used to give complex ideas a distinctive visual voice.
Prepress & Printing Technology
Technical preparation, reproduction and production knowledge that connects design decisions to finished outcomes.
Learning by Making
Design learning is most powerful when ideas are tested, discussed and refined. Studio-based work supports students as they move between research, sketching, digital production, presentation and reflection.
Studio Practice
Iterative making builds confidence in process as well as outcome.
Creative Technology
Tools are explored as part of a wider design-thinking practice.
Where Design Practice Can Lead
Brand & Communication Systems
Visual identity, campaign communication and design systems for organisations, products and public-facing services.
Image, Motion & Digital Content
Photography, illustration, animation and digital media work that helps ideas move across screens and spaces.
Production & Project Practice
Planning, production and collaboration skills that connect concepts, materials, technical processes and finished work.
Start Your Creative Journey
Explore the department’s academic pathways or view work emerging from its creative community. Each route offers a different way to understand the scope of graphic design practice.
